Kang Min Kyung’s latest commercial for Gillette has caused quite a riot online. The video was filmed with the concept of “a shave that calls for a kiss.” She plays the role of the viewer’s girlfriend through creative camerawork and playfully leads the viewer on to the couch. Netizens have said they were “shocked” by the suggestiveness of the video. The Davichi member herself spoke out saying that she was not aware of how she would be portrayed on camera.
Her agency has commented that, “Initially, they promised that they’d only reveal the video after talking it over with us,” they added, “We weren’t consulted as much as we’d like to have been,” in regard to the video that was uploaded. Watch for yourself:
Do you think this ad is over the top?