When it comes to cosmetic brands, there stands one giant at the top of the rung: Mac. Mac is owned by Estée Lauder Companies, Inc., the parent company to such well-known brands as Aveda, Clinique, Coach, Missoni, and Tommy Hilfiger, has an income of upwards of $420M. So for a star like Yoon Eun Hye to be chosen as the first Korean model for the brand, let’s just say this is a very very very big deal. Yoon Eun Hye will be involved in many different campaigns for the brand, including her just-wrapped Mineralized Rich Lipstick photoshoot (seen above). Expect to see a lot more of her in the coming months, as this endorsement will keep her very busy.
What would you say to Yoon Eun Hye to congratulate her if you had the chance?